Women are driving change in business, the workplace and the home. Here are the facts (*):
  • Women earn more educational degrees; they are the majority in undergraduate settings.
  • Women hold 51% of managerial and professional jobs in the workplace.
  • 42% of the top wealth holders in our country are women.
  • Women are the fastest growing segment of wealthy individuals; in the past decade the number of women earning more than $100,000 has tripled.
  • Women make the majority of consumer decisions in the home.

The two biggest indicators for philanthropy are education and earnings.  Looking at the statistics above, it stands to reason that women now have the potential for increased and influential roles in the philanthropic sector.

 

The Nonprofit Sector is Behind

The consumer world is just beginning to adapt to the rise of women’s influence and economic clout – in their strategy, training, conversations and advertising.  They know their bottom line depends on following the money and decision-makers of today – the women. The nonprofit sector is further behind.

Women are under-represented in our philanthropic sector.  Not in the early or mid-level career positions, but in senior leadership, on boards, as well as in our donor portfolios.

 

Here’s Why Focusing on Women Matters

We are losing support from women. When we take action to show that gender matters, adapt our strategies and behaviors to attract half of our population, we’ll stop losing the significant funding, experience, leadership, innovation and connections that women bring.

  • U.S. women own more than $14 trillion in assets. Only a 1% growth in women’s charitable contributions would increase annual giving in this country by 5%.
  • With this infusion of funding, so much more is possible to address the social issues we face.
  • With more women leaders helping us innovate and make new connections,  Similar transformative shifts will occur.

It is time to focus on women as much as we focus on men – as we build our strategies, hire our leaders, build our boards, coach our teams and grow our funding.  Focusing on women is additive. With an equalized focus, we will accelerate how we can best serve our beneficiaries.

 

See Gender Matters: A Guide to Growing Women’s Philanthropy for above data and more >>