5 December

A Fun Way To Raise Awareness of Women’s Preferences in Your Organization

A Fun Way To Raise Awareness of Women’s Preferences in Your Organization

Originally published by Aspen Leadership Group As awareness about women’s philanthropic power grows, many fundraising professionals know that it’s time to pay attention to women — or miss out on critical support. But one team member can’t do it alone. Success relies on engagement by all parts of the organization, including leadership. How can you […]

5 September

What Do Women See When They Look At Your Organization?

What Do Women See When They Look At Your Organization?

Imagine the following scenario: A woman just heard about your organization for the first time. Perhaps a friend mentioned your work to her, or a piece from your recent marketing campaign made an impression. Your mission intrigues her. She wants to know more and – maybe – get involved. Like most of us these days, […]

24 July

AFP Reports on Engaging Women Donors

AFP Reports on Engaging Women Donors

Andrea Pactor and I contributed to this article in AFP. Read the original here.  To unlock the full potential of women’s philanthropy, fundraisers must understand how gender shapes giving behavior. Women and men give differently, and the Women’s Philanthropy Institute (WPI) has developed research that explores unique questions about the factors that shape gender-based giving patterns – […]

11 June

How To Change The Unconscious Stories You Are Telling About Women in Philanthropy

How To Change The Unconscious Stories You Are Telling About Women in Philanthropy

In my last post, we unpacked the story that “women are harder” to fundraise from. Working with women donors can feel hard because our fundraising best practices don’t always work. Why? Because these approaches were created in the male-centric fundraising landscape of the 1950s and 1960s. Women aren’t harder, just different in how they prefer […]

22 April

Is It Harder to Fundraise from Women?

Is It Harder to Fundraise from Women?

I recently asked a leader of advancement at a state college if she used different approaches in working with women versus men donors on her campus. This was not meant to be a trick question. I was very curious, as she had been a leader in sorority fundraising and had demonstrated an understanding of how […]

29 March

It’s Time to Question Fundraising “Best Practices”

It’s Time to Question Fundraising “Best Practices”

When you started your nonprofit career, you probably heard things like: “If you want a major gift, make sure you mention who else is giving what.” “Competition and recognition work; identify who wants to lead the campaign and give the top gift.” “Access to leadership will incentivize donors.” “This is how you ask for an […]

31 January

Four Key Takeaways from the DonorSearch Flash Class: “Gender Matters: A Practical Approach to Grow Women’s Philanthropy”

Posted in UNCATEGORIZED

I was delighted to lead a recent class for DonorSearch.  150 people joined; all asking great questions.  I can see the commitment to women’s philanthropy growing! You can watch the full class below.   To break it down, here are four key takeaways, including how to start: Four Key Takeaways from the “Gender Matters: A […]

17 January

The “Traditional” Donor Life Cycle May Not Apply to Women

The “Traditional” Donor Life Cycle May Not Apply to Women

In your work as a fundraiser, you may use the term “donor life cycle.” This model charts the path of a donor through several sequential phases of engagement and giving to causes they care about: first gift, occasional gifts, consistent annual gifts, major or stretch gifts, leadership role and accompanying giving, and finally, a planned […]

29 November

The Engagement Trap: Moving from Meaningful Connection to Meaningful Gift

The Engagement Trap: Moving from Meaningful Connection to Meaningful Gift

The research on women’s philanthropy highlights again and again that women want to be engaged before they are asked for a gift. For example, in their 2015 report, “Where Do Men and Women Give?,” the Women’s Philanthropy Institute found: Women report that they are motivated to give because they are on the board or volunteer […]

16 November

We Won’t Raise More Money Unless We Stop Acting Like All Donors Are White Men

We Won’t Raise More Money Unless We Stop Acting Like All Donors Are White Men

Worrisome trends are emerging in U.S. philanthropy. Although overall charitable giving is growing, the share of Americans who give is declining, and the incidence of giving is down in most every age group. This giving gap opened because of complex reasons, but one thing is clear: We are seeing fewer Americans give because we are applying the […]