24 November

As Women Surge in Leadership and Philanthropy, Are They Among Your Top Fundraising Priorities?

As Women Surge in Leadership and Philanthropy, Are They Among Your Top Fundraising Priorities?

With the election drawn to a close, it is undeniable that women were pivotal in this critical moment in our democracy. We now have the first woman, and a woman of color, for the second highest position in our country. The Ms. Foundation put together a list of historic victories for women on the local, state and national level. […]

5 September

What Do Women See When They Look At Your Organization?

What Do Women See When They Look At Your Organization?

Imagine the following scenario: A woman just heard about your organization for the first time. Perhaps a friend mentioned your work to her, or a piece from your recent marketing campaign made an impression. Your mission intrigues her. She wants to know more and – maybe – get involved. Like most of us these days, […]

24 July

AFP Reports on Engaging Women Donors

AFP Reports on Engaging Women Donors

Andrea Pactor and I contributed to this article in AFP. Read the original here.  To unlock the full potential of women’s philanthropy, fundraisers must understand how gender shapes giving behavior. Women and men give differently, and the Women’s Philanthropy Institute (WPI) has developed research that explores unique questions about the factors that shape gender-based giving patterns – […]

11 June

How To Change The Unconscious Stories You Are Telling About Women in Philanthropy

How To Change The Unconscious Stories You Are Telling About Women in Philanthropy

In my last post, we unpacked the story that “women are harder” to fundraise from. Working with women donors can feel hard because our fundraising best practices don’t always work. Why? Because these approaches were created in the male-centric fundraising landscape of the 1950s and 1960s. Women aren’t harder, just different in how they prefer […]

29 March

It’s Time to Question Fundraising “Best Practices”

It’s Time to Question Fundraising “Best Practices”

When you started your nonprofit career, you probably heard things like: “If you want a major gift, make sure you mention who else is giving what.” “Competition and recognition work; identify who wants to lead the campaign and give the top gift.” “Access to leadership will incentivize donors.” “This is how you ask for an […]

17 January

The “Traditional” Donor Life Cycle May Not Apply to Women

The “Traditional” Donor Life Cycle May Not Apply to Women

In your work as a fundraiser, you may use the term “donor life cycle.” This model charts the path of a donor through several sequential phases of engagement and giving to causes they care about: first gift, occasional gifts, consistent annual gifts, major or stretch gifts, leadership role and accompanying giving, and finally, a planned […]

16 November

We Won’t Raise More Money Unless We Stop Acting Like All Donors Are White Men

We Won’t Raise More Money Unless We Stop Acting Like All Donors Are White Men

Worrisome trends are emerging in U.S. philanthropy. Although overall charitable giving is growing, the share of Americans who give is declining, and the incidence of giving is down in most every age group. This giving gap opened because of complex reasons, but one thing is clear: We are seeing fewer Americans give because we are applying the […]

4 October

Watch Kathleen Loehr’s Interview About Women’s Philanthropy

Watch Kathleen Loehr’s Interview About Women’s Philanthropy

I was excited when Barett Christensen of Bentz Whaley Flessner asked me to be a guest on the BWF LIVE Fundraising show on Facebook. If you didn’t get a chance to tune in, you can watch the entire interview below. Bentz Whaley Flessner is a wonderful organization that aims to transform philanthropy by collaborating with […]