17 January

The “Traditional” Donor Life Cycle May Not Apply to Women

The “Traditional” Donor Life Cycle May Not Apply to Women

In your work as a fundraiser, you may use the term “donor life cycle.” This model charts the path of a donor through several sequential phases of engagement and giving to causes they care about: first gift, occasional gifts, consistent annual gifts, major or stretch gifts, leadership role and accompanying giving, and finally, a planned […]